The most popular serif fonts are Times New Roman and Georgia. Serif fonts could be defined as fonts that have a small line at the end of every character. Typefaces do affect the legibility of emailing fonts, too.
Which one to choose: a Serif or a Sans Serif font? Let's see which font to use for email newsletters. There are two major types of fonts: Serif and Sans Serif. You spend almost twice as much time on reading italic font style and decorative fonts compared to regular ones: What is the most readable font? The experiment about font legibility was conducted by Norbert Schwarz and Hyunjin Song in 2010. Of course, legible text is better and faster to read so check if all characters are visible, clear, and distinctive enough. The main feature of your content’s font is legibility. Legibility is the ability to distinguish one letter from another. Pay close attention to the legibility of the chosen font
If you want to highlight things, you may apply the bold font style.īut never underline your text and never apply italic typeface out of email accessibility reasons. Normally, one font style is right enough. If you use more than two, emails look somewhat messy. Avoid using more than 2 font styles in emailsĭo not mix regular, bold, and italic font styles in emails. In a perfect case, that’s enough to use only one font but different sizes: one to highlight the heading and another one for the rest of your content. If you use too many fonts, your email seems very complicated in the best case and annoying in the worst one. There are three ground rules to keep in mind when choosing the best font for email: 1. It is easy to work on fonts in emails with Stripo Get started HTML email fonts: General rules to follow
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